Shah Rukh Khan has stamped his authority at box office as he became first actor to deliver 525 cr nett domestic and 1050 cr worldwide grossers back to back at box office in single year. He himself has broken all records of his previous release Pathaan in matter of 7 months with Jawan! If those blockbusters were not enough, SRK scored hattrick with Dunki in December as film zoomed past 461 cr worldwide gross in 25 days itself.
King Khan Ruling The Brand Endorsement Bandwagon
SRK surged back into the advertising world with newfound vigour after dream run in 2023 at box office. The actor’s charm and appeal have translated into a burgeoning list of brand endorsements, marking a significant ascent. With all three films combined, the superstar has breached Rs. 2650 crores at the worldwide box office and has continued to dominate the No. 1 position.
While the superstar has long blockbusters and box office records, Shah Rukh Khan also leads the brand world by a margin. The superstar has inked more than 10 brands in January 2023. Recently, the detergent brand Tide announced Shah Rukh Khan as their brand ambassador. Besides this, he endorsed several brands, which include Everest Spices, Rungta Steel, Sunfeast Dark Fantasy, FabriCare, the ICC Men’s Cricket World Cup, Realme, Myntra, D’YAVOL X, and Ultratech Cement.
According to recent research by TAM Media Research, the superstar has become the face of a significantly greater number of products on television. SRK was observed promoting a whopping twenty-one brands between January and July of 2023 – a stunning increase of twenty-four percent over the same time in 2022 and an astonishing thirteen percent from 2021. This trend not only represents a quantitative increase but also demonstrates “King Khan’s” ongoing appeal in the advertising world. The actor’s successful run at the film office has translated to success in advertising with ease.
Massive 8 Crore Footfalls In Single Year For Shah Rukh
Shah Rukh crossed massive 8 Crores footfalls in single year. Jawan crossed 3.93 cores footfalls followed by Pathaan’s 3.20 crore footfalls. Dunki has crossed 1 crore footfalls taking total tally to 8.13 crore footfalls. This will be one record which will be toughest to break for any star in times to come.
This record comes in a time when audience is divided among ott, tv and cinemas. Shah Rukh Khan also delivered two all time grossers in span of 7 months which is first time ever in history of Hindi cinema. This is again a record which will stand test of time.
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