In a shocking turn of events, several theatres in Hyderabad and Telangana have reportedly replaced the near house-full shows of the HanuMan with the latest Mahesh Babu starrer Guntur Kaaram. The reason behind this sudden change is said to be the pressure from the distributors and exhibitors of Guntur Kaaram.
HanuMan, which was released on January 12, 2024, had received rave reviews from critics and audiences alike, and was running successfully in many theatres across the city. However, the makers were shocked to find out that their film shows had been replaced by Guntur Kaaram in several theatres, without any prior notice or consent. Guntur Kaaram, which released on the same day, is a masala entertainer starring Mahesh Babu.
Prasad Multiplex’s canceled shows of HanuMan sparked controversy
Prasad Multiplex canceled the sold-out 1 PM show of ‘HanuMan’ on Monday and refunded the money. They gave the show to ‘Guntur Kaaram’, which has no demand and empty seats. The social media was abuzz with pictures of the famous theatre’s booking page along with disgruntled messages of people whose show was cancelled.
Earlier, Hanuman had 15 shows and later, the 1:00 pm, 1:30 pm and 7:50 pm shows of Hanuman were cancelled. Meanwhile, Guntur Kaaram was earlier playing in 7 shows. Later on, it got four more shows.
Multiplexes usually show only profitable films and give more shows to popular ones. But Prasad Multiplex seemed to be pressurised by ‘Guntur Kaaram’ team. A similar scenario was also reported in other centres in Telangana.
An exhibition source told Bollywood Hungama, “It’s unheard of to see a show, which is nearly house full, being replaced by shows of a film which is not doing as well. This is unacceptable and it would have been understandable if Guntur Kaaram had a huge demand too. However, it hasn’t performed as per expectations while shows of Hanuman are full everywhere. The demand for it is crazy and yet, it’s getting a raw deal.”
Another exhibition insider commented, “Theatres have the power to reduce or increase shows. But this happens as per the demand and supply usually. In an ideal scenario, Hanuman’s shows should have increased while that of Guntur Kaaram should have reduced since the latter is a crowd-puller. But in this scenario, the opposite has happened.”
Producers of HanuMan file a complaint with TFPC against unfair theater practices
On Saturday, January 13, a complaint was filed with the Telugu Film Producers Council (TFPC) by Hanuman’s makers alleging unfair theatre practices. The statement remarked that “The theatres did not screen the movie Hanuman as per the agreement. The distributors and producers suffered huge losses. So these theatres must immediately start showing the movie Hanuman and bear the loss so far”. It also said that “Such moves affect the entire Telugu film industry which runs based on faith, morality and justice”.
Meanwhile, On Tuesday, January 16, Prasads Multiplex is playing just 6 shows of Hanuman while Guntur Kaaram has been provided with 8 shows.
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